Coffee tourism is flourishing across Dak Lak province, promoting the province’s signature coffee products while preserving and sustainably harnessing local cultural values.

No longer a “hidden gem” in the south central coast, the former Phu Yen province - now eastern Dak Lak province - is entering a new phase, where the blue sea meets the great forest to create distinctive tourism products.

The merger of the two provinces of Dak Lak and Phu Yen is not merely an administrative adjustment of provincial boundaries but also carries strategic significance in restructuring the regional development space.

Nhan Tower is a typical architectural work of the ancient Cham people, demonstrating the brilliant development of civilization in Southeast Asia.